Atom Factory is a diversified entertainment company with roots in talent and investments. We express our love of culture through music, media and tech. We help artists create. We inspire through content. And we invest in possibility through tech.
Paul Baek is the Director of Strategy at Atom Factory, where he brings his music experience and business acumen to projects across music management, venture and business development. Prior to joining Atom Factory, Paul worked on YouTube’s creative strategy team and in South Korea as a recording artist, where he had 4 major releases and 2 top 50 singles. Paul earned his MBA from The Wharton School of Business, and his bachelor's of arts in psychology from Harvard University.
Romina Rossi was born and raised in Los Angeles, CA. Growing up in a family full of entertainers, she always saw herself working in the industry. She earned her BA in Communications from California State University-Northridge. Starting her career off working in an Entertainment PR Agency, she has moved her way up to working along side some of the industries top Executives. Emerging herself in the Entertainment world has led Romina to learn the ropes and understand the business. She is now the Executive Assistant to Atom Factory's CEO, Troy Carter.
Danielle was raised in the small state of Rhode Island. She is a lover of anything music, art, or fashion. Danielle studied Entertainment Management at Bay State College. After four years in Boston, she has made the move to Los Angeles, where she hopes to pursue her career in the music industry. You can now find Danielle at atom factory, where she is sits as the Front Office Coordinator.
Born and raised in Pittsburgh, Pennsylvania, Ann discovered her passion for entertainment at an early age through singing, dancing, and writing songs with her older cousin. At age ten, she also found her forte in the "behind-the-scenes" side of performance, when she took it upon herself to start organizing the annual talent show at her summer camp. Ann carried both her love of singing and knack for organization with her to Berklee College of Music, where she studied Music Business/Management and voice. After completing many internships in the music industry and holding a job at a booking agency, Ann joined Atom Factory to assist in the management team of Charlie Puth, Ryn Weaver, and Bonnie McKee.
Banch Abegaze brings over 15 years experience to her role as Music Manager and Chief Operating Officer of Atom Factory, an entertainment company based in Los Angeles with roots in music, media and technology. Joining Atom Factory in 2010 as a trusted advisor to the founder and CEO Troy Carter, her multi-faceted role on the senior management team includes talent management, oversight of strategic planning, business development, vetting and negotiation of strategic partnerships, business affairs, and cultivating a company culture that promotes high performance and constant innovation. An accomplished entertainment attorney, Ms. Abegaze previously worked as a litigator at international law firms Seyfarth Shaw LLP and Hancock Rothert & Bunshoft LLP. Ms. Abegaze currently sits on the Legal Advisory Board for Jenesse Center and the Board of Directors for The Black Women Lawyers of Los Angeles Foundation.
Marc graduated from the University of Southern California in 2000 with a B.S. in the Music Industry. Shortly thereafter, he began working for the Tour Marketing/Artist Development Department at Interscope Records as a Ticketing Director for six years. Eventually, Marc became an Artist Development Director for acts such as 50 Cent, Eminem, Timbaland, and the All-American Rejects. Marc joined Atom Factory in November of 2011, where he actively works with the company’s clients, creating and maintaining balanced budgets for all promotional and tour-related activities. Aside from music, Marc is also a huge sports enthusiast and enjoys going to live sporting and music events.
Born and raised in Los Angeles, Sam Berger developed an early interest for music and began his music career as a drummer at age 7. After years of looking for young bandmates, Sam booked his band’s first show at age 13, selling tickets and CDs out of his 8th grade locker. Fast forward, Sam comes to Atom Factory after 4 years at LA-based management company, The Artists Organization, where he was the day-to-day manager for Portugal. The Man, Animal Collective, Death From Above 1979, MSTRKRFT, among several others, as well as the manager for emerging production duo, WHAMS. At Atom Factory, Sam serves as the day-to-day manager for Charlie Puth, Ryn Weaver, and Bonnie McKee.
Renowned music manager Troy Carter is the Founder, Chairman and CEO of Atom Factory, a pioneering entertainment and music management company. Carter has established the careers of numerous recording artists, including multi-platinum Grammy-Award winner Lady Gaga. Carter began his career in Philadelphia working for Will Smith and James Lassiter’s Overbrook Entertainment, and joined Bad Boy Entertainment in 1995 where he worked with groundbreaking artists such as Notorious B.I.G. In 1999, Carter formed the boutique talent management company, Erving Wonder. The brand quickly became one of the preeminent artist management firms and was acquired by the Sanctuary Group in 2004. After founding Atom Factory in 2010, Troy has continued his disruptive approach with the creation of various entities. In 2011, he co-founded The Backplane, a silicon valley based startup that redefines social media by allowing celebrities and brands to connect with fans, foster community, and cultivate brand loyalty. The following year, he created A \ IDEA, a product development and branding agency, as well as AF Square, an angel fund and technology consultancy.
Originally from the Reno-Tahoe area, Billy found his passion for film and video editing through freestyle skiing and the constant demand to continually capture the progression of the sport. During his time as a student at the University of Nevada, he headed and collaborated on video projects for the university's athletic marketing department. These videos eventually became the anthems and introductions for the Wolf Pack's Football and Basketball teams. Billy attended Chapman University earning his MFA in Film Production, with an emphasis in Editing. While at Chapman, he interned at CreatorUp! and the motion graphics department at Universal Pictures. He has worked as lead editor on several short films, spec commercials, web series, music festival promos, and has been a VFX/motion graphics artist on many projects. The most recent film he edited, Straw Dolls, was accepted to many film festivals including "The LA Greek Film Festival." Billy now edits a variety of video content for Atom Factory.
Rob English has been driving the creative vision of fortune 500 brands such as Volkswagen, Vitamin Water, Reebok and The Truth Campaign for over 10 years. With a foundation in design his sensibilities are extremely versatile and have proven effective for driving trends across genres and age groups. Specializing in brand architecture development, he has a proven passion for creating breakthrough creative that can penetrate elusive targets such as youth, and fashion. Rob’s insight was key in the global campaigns for the Reebok Freestyle 25th anniversary collection and Scarlett Hearts by Scarlet Johansson, which reinvigorated the iconic women’s athletic shoe for a younger generation. As a member of the audio/visual project DE SIGNER he has utilized his creative sensibilities on collaborations with several high fashion brands including Yves Saint Laurent, Dior and Armani
Having escaped his native city of Boston without an accent, Lee moved to New York to study Film at NYU’s Tisch School of the Arts. He graduated with honors, and was hired by Senator Cory Booker’s startup #waywire to create original video content for their website. Working with internet heavyweight Reddit, Lee created content for their popular ‘Ask Me Anything’ series, including videos for Dan Rather, Michael Bolton and the Barenaked Ladies. After #waywire’s acquisition by Magnify in 2013, Lee was invited to join the Atom Factory team, where he creates video content for their artists and associated brands.
Jenn comes to us from Cape Cod Mass. With previous experience in the Music Industry she is excited for her new role here at Atom Factory expanding on the already great Company Culture. For the past 7 years, Jenn ran a residential school for autistic adults on beautiful Cape Cod. Although rewarding, she wanted to get back to her roots in the entertainment world. Jenn is an animal activist and volunteers her time at local animal rescue leagues.
Reggieknow revolutionized urban youth advertising with award-winning campaigns for Coca-Cola’s Sprite brand and McDonalds. Through the innovations achieved with Sprite’s “Voltron: Defender of the Universe” and “Five Deadly Women” campaigns, along with the McDonalds’ “New Math” spot which was picked as Adweek’s commercial of the year, Reginald paved the way for the evolution of modern advertising. He played an integral role in the conception of the “Formula 50 campaign,” an unlikely marriage between vitamin water and rapper 50 Cent. Reginald’s advertising insight is legendary and his creative intellect, groundbreaking leadership and courage-driven strategies have earned him an undeniable status in the history of urban marketing.
From the quaint suburban town of Horsham, PA, Josh was brought up in a musical family and always had a passion for the business of music. Shortly after school he packed his bags and moved to LA where he quickly landed a job in music management at The Firm, working with acts such as 30 Seconds to Mars and Kelly Clarkson. From there, he moved to a division of Azoffmusic later known as Faculty Management where he spent over 8 years. During his time there he was involved in managing many acts including MKTO, Emblem3, and New Kids on the Block. He was also a talent scout for X-Factor and helped produce the Glee Live! arena tour. Now at Atom Factory, Josh is the day-to-day manager for Meghan Trainor.
As Atom Factory's Venture Partner and VP of Technology & Innovation, Suzy lives and breathes convergence, embracing all things technology, entertainment and culture. She is responsible for identifying/evaluating new investment opportunities, managing Atom Factory's diverse portfolio of 70+ startups, and facilitating "artist x startup" technology partnerships. In a prior life, Suzy led innovations and emerging platforms for Fortune 100 brands like Warner Bros. Pictures at global media agency OMD. As Head of VC@OMD, she led the company's early-stage startup/venture initiative, building a strategic network of VC funds, talent agencies, accelerators & startups for the purpose of collaboration, cross-education & introduction of early monetization or first-to-market partnerships with brands. Passionate about community, diversity & mentorship, Ryoo is a regular speaker, guest lecturer and advisor, to organizations such as South Los Angeles non-profit Urban TXT (Teens Exploring Technology), the UCLA Riordan Programs, and the USC Marshall Career Advantage Program. She's a true digital citizen, and it is easy to find Suzy online on the latest emerging platforms and social networks indulging in an exorbitant amount of emoji.
Filmmaker and animator, Victoria Vaughn, grew up in Durham, NC, her head brimming with stories of fantasy worlds and longing to make her own. She honed her craft at NYU Tisch School of the Arts where she studied under the mentorship of Academy Award-winning animator John Canemaker. Her first short "The Magnifying Glass" screened at several festivals, including the Woman's Independent Film Festival, where it took home awards for "Best Animated Short," "Best Direction for Animation," and "Best Visuals." After graduating, Victoria worked as a video production specialist for HAEFELY HIPOTRONICS traveling throughout the U.S. and Switzerland with her camera documenting high voltage test equipment. Victoria now joins the Atom Factory team to create an assortment of video content for their various online platforms.
Born and raised in the Bay Area, Janice was a former figure skater who moved to Los Angeles to pursue her music industry career. At a young age, she discovered her love for music in performing piano, writing songs and attending concerts. At Atom Factory, she is day-to-day manager for Kamasi Washington and assists the COO and management team for Ryn Weaver, Bonnie McKee and Charlie Puth. Aside from music, Janice teaches yoga and barre, creating music playlists that add some extra zest to her classes!
Kai Wright is a music-obsessed Millennial, tech junkie and global citizen that pledges allegiance to the mantra "creativity applied strategically." Bringing nearly 10 years of experience to his role in communications & business development at the Atom Factory, Wright most recently served as head of communications & PR for Diddy's music television network REVOLT. Starting his career at agencies in strategy & planning for global, Fortune 10 brands including HP, Bank of America and IBM, Wright has won a dozen awards including being named to Forbes 30 Under 30. Wright holds a masters in communications from Columbia University, where he is currently an associate faculty member, and a bachelors in economics from The University of Chicago. A recent NY transplant to Los Angeles, Wright is an avid world traveller.
ATOM FACTORY, 10351 Washington Blvd, Culver City, CA 90232